If “Pelo Malo Where?” T-shirts haven’t made it into your social media feeds, you must be living under a huge (probably culturally homogeneous) rock!
Meet the Latina Creator of Hause of Curls
Orlando, FL, native Sherly Tavarez started a self-love movement in the fall of 2018 when she created the all too relatable T-shirt that preaches there is no such thing as bad hair. Latinas everywhere lost their minds. She never expected the incredible response she received and surely never expected to be launched into owning her very own apparel brand, Hause of Curls.
As a kid, Sherly was convinced she was destined to be a singer.
“I used to do karaoke performances for my family,” said Sherly. “I would write songs and even create choreography routines for them. I dreamed of being just like Selena.”
As she grew older, she discovered her love of fashion and decided to pursue an education at the International Academy of Design and Technology in Orlando.
Next thing we knew, Sherly was hosting fashion events and beginning her personal styling business. And by we, I mean her fellow Colonial High School grads who might’ve matched dresses for prom… 😅
“I started out as a freelance stylist,” said Sherly. “It was difficult at first because you have zero stability. I had to not only have the willpower to succeed but also put in the work.”
In 2013, Sherly decided to chase her dreams in New York City as a fashion stylist. This became her first business, which is still running today. Her services include personal shopping, wardrobe makeovers and more. (Interested? Contact her here.)
Shortly after moving to NYC, Sherly became intrigued by the natural hair movement and decided to stop relaxing her hair — something she’d done religiously since she was six years old.
“When I saw my best friend begin her natural hair journey, I was so inspired. Her hair looked so good natural but I wasn’t ready to make the jump yet. I straightened my hair for 2-3 more years.”
As natural hair became increasingly mainstream, Sherly finally got the courage to go curly in 2016. She would mostly hide her hair in updos during the transition. Even during her hair’s transitional stage, she received lots of compliments and decided to commit to her curls by learning how to manage and style them.
“I love it because I can be ‘me’ whenever I want–whether at the beach, at the gym or at a wedding. I feel more like myself now that I’m not trying so hard to be someone else.”
If you’re a curly-haired Latina, you know straight hair has always been equated to looking more “nice” or formal than curly hair. Many curly-haired Latinas, myself included, have struggled with curly hair not being viewed as “professional” enough for the workplace.
“While working a Cantu event, a woman approached me to tell me she would get looks when she wore her hair curly to the office. Workplaces like that are in for a rude awakening–we are doing nothing wrong. We are simply embracing who we are unapologetically.”
Sherly channeled her curly-haired Latina experience when creating Hause of Curls. Her authenticity is what made the brand a hit with Latinx men and women, curlies and even non-curlies. She said what we’ve all been looking for a way to say.
Since the launch of a variety of “Pelo Malo Where?” shirts, Hause of Curls has released collections for Christmas, Valentine’s Day and most recently for a spring collection.
To this day, she’s partnered with haircare brands like Rizos Curl, Cantu and Dark & Lovely and has been featured in Refinery29, Hip Latina and her hometown newspaper–The Orlando Sentinel. I can’t wait to see all Hause of Curls has in store for us. Heads up: swimsuits will be part of the summer collection and I already need one.
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